Göteborg Shoreline (Tote Bag)

Designed by Craig Jamieson, this limited edition tote bag draws inspiration from both Göteborg's industrial and maritime history and Sweden's natural world.

The importance of Göteborg as a port city cannot be overstated. Sweden's gateway to the West, its shoreline sustained substantial employment, shaping the whole economic and cultural life of the city. Evolving from an 18th-century trade hub to a global leader in shipbuilding during the 20th century, shipbuilding alone employed 15,000 in its major shipyards — Götaverken, Eriksberg, and Lindholmen — during peak production in the post-WWII era.

During Sweden's great migration of the 19th and early 20th centuries, it is estimated that about 1.3 million Swedes left for the United States, 1 million of them waving goodbye from the shoreline of Göteborg.

But rather than being dominated by the familiar manmade structures of Göteborg's skyline, this design is instead populated by Trana — Cranes in English. Cranes breed in Sweden before migrating in winter to the Iberian Peninsula, northwestern Africa, the Middle East, Pakistan, India, China and Southeast Asia. Their breeding grounds are a site of wonder, with lakes such as Hornborgasjön seeing 30,000 Cranes descending every spring — a vision of unparalleled natural beauty, described as the 'Tranadansa' by those lucky enough to witness it.

With the value placed on the natural world in both Göteborg and Sweden, it seems only fitting that these birds take pride of place on this Göteborg shoreline. They were there first.

Peckham Soul Totes

Professionally silk-screen printed to the highest quality. Pre-ring spun, they come with an assurance of durability, meaning they will neither fade after washing nor lose their shape easily.

• 100% CLIMATE NEUTRAL — All Peckham Soul garments are certified Positive Earth. The manufacturing of this product leaves a zero carbon footprint.
• 100% ETHICAL — All Peckham Soul products are sourced from suppliers certified by the Fair Wear Foundation, an organisation that guarantees its employees a Living Wage.
• 100% ORGANIC — Made from 100% Reclaimed Combed Organic Cotton, Natural White.