{"product_id":"jimi-hendrix-goteborg-1967-postcard","title":"Jimi Hendrix : Göteborg, 1967 (Postcard)","description":"\u003cp\u003eDesigned by Craig Jamieson, this postcard celebrates a legendary turning point in rock history, capturing Jimi Hendrix at the tipping point where he transformed from an underground London sensation into a global icon. The band arrived in Gothenburg armed with a wave of momentum, as their groundbreaking debut album \u003cem\u003eAre You Experienced\u003c\/em\u003e had been released in the UK just a week prior on May 12, 1967, and their breakout single \u003cem\u003eHey Joe\u003c\/em\u003e had officially hit American airwaves on May 1 of the same year. This historic appearance launched the band's highly anticipated 1967 Scandinavian Tour, serving as their first-ever performance on a Swedish stage and laying the foundational buzz that would lead to their massive American breakthrough at the Monterey Pop Festival just one month later.\u003c\/p\u003e\u003cp\u003eThe venue itself adds a rich layer of rock lore to the artwork, as Gothenburg’s famous Liseberg Amusement Park was a vital European hub for international pop and rock acts throughout the 1960s. On May 19, 1967, The Jimi Hendrix Experience played a completely sold-out double concert inside Liseberg's historic Konserthallen, sharing a star-studded bill with pop icon Cat Stevens, a gig famously remembered for an intense backstage argument over who would claim the prestigious headlining slot. This historic night initiated a deep, lifelong love affair between the legendary guitarist and the city of Gothenburg, where Hendrix would return to perform at Liseberg a total of seven times throughout his short career, culminating in his final concert in Sweden on Liseberg’s Stora Scenen on September 1, 1970, just 17 days before his tragic passing.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePeckham Soul Postcards\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDesigned by Craig Jamieson, our postcards explore the unique diversity of Gothenburg’s cultural and social history. They draw on our extensive archive research to create completely original artwork.\u003c\/p\u003e\u003cp\u003eAll designs are silk screen lithographic printed and use 100% recycled and sustainable paper.\u003c\/p\u003e","brand":"Peckham Soul","offers":[{"title":"Default Title","offer_id":56441449775446,"sku":"PSTCRD-JIMIHENDRIX-GOT","price":15.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0896\/0301\/4998\/files\/JimiHendrixGot_9fe9d797-b7ef-47bc-8c0c-7158bc58b7dc.jpg?v=1792668684","url":"https:\/\/se.peckhamsoul.com\/products\/jimi-hendrix-goteborg-1967-postcard","provider":"Peckham Soul","version":"1.0","type":"link"}